With a vision to place foot into Smart TV space, a premium jewellery and lifestyle company joined hands with us. We helped them envision and launch a Live TV on Apple TV.
We kicked-off by understanding existing TV app usability and functionality. Our quick analysis brought to light many usability anomalies and counter-intuitive actions for users.
Setting up a daily collaborative session with geographically dispered client worked well for us.
We rapidly captured platform needs and create highly usable TV app designs, playing to strengths of OS native controls.
We were able to create compelling product designs so that our client can reach out to millions of digital natives and second screen customers and market their products through live streaming on Smart TVs.